Our mission is lofty: we strive to be the world's number one business for parents, by creating ultra adaptable products that enable them to escape nursery prison, and live a dynamic life with kids! Whew!
We're genuinely proud to be one of the worlds’ leading inventors, designers and marketers of juvenile products, likethe inline stroller;combined with a quirky attitude. We reckon this cuts through the clutter of the crowded nursery channel helps parents “adapt&survive!”
phil&teds products cover all parts of the parenting day, and offer unique products in 6 parenting categories: push, sleep, feed, carry, drive, adapt – to survive! These unique products include the only travel cot in the world that’s lighter than the baby, convertible car seats , clip-on highchairs , and the world’s original; and only inline ™ stroller.
We’ve been doing it for 15 years, so have a lot of research & development under our hats – and we’re having a lot of fun while we’re doing it! Even our trophy cabinet, with awards for the most innovative products in the industry is getting full – which is kinda cool! We’re doing business in about 50 countries now, which sounds like a lot but we have a few hundred to go get. Fair to say plans for expansion into a few countries might have to await state government there. Although there’s this guy in Nigeria who’s emailed us about our big lottery win there, so that’s worth a look...
And it’s fair to say that we’ve been getting quite popular with some really famous Hollywood types. People who are really famous for being... Well... Really famous – which is nice. But the backbone of the business – other than people – is our fantastic product range. It’s underpinned by our outsourced manufacturing to high capacity, cost effective and high quality OEM manufacturers, via established global logistics operations, provides us with a world class, scalable supply chain allowing us to meet and exceed our customers ‘demands.

Ben Fogle, Dermot Mulroney, Jessica Alba, Autumn Phillips, and Naomi Watts & Liev Schreiber.