Our mission is lofty: Enable parents to escape nursery prison and live a life without limit!
phil&teds is genuinely proud to be one of the world's leading inventors, designers and marketers of juvenile products, like the original inline stroller; combined with a quirky attitude. We reckon this cuts through the clutter of the crowded nursery channel, and helps parents “adapt&survive!”
phil&teds products cover all parts of the parenting day, and offer unique products in 6 parenting categories: push, sleep, feed, carry, drive, adapt – to survive! These unique products include the only portable travel crib in the world that’s lighter than the baby, convertible car seats , clip-on high chairs and the world’s original inline ™ double stroller.
We've been doing it for over 15 years, so have a lot of research & development under our hats – and we've been having a lot of fun whilst doing it! Even our trophy cabinet is getting full, with awards for the most innovative products in the industry.
We’re doing business in over 50 countries. Might sound like a lot, but we have a few hundred to get to yet! It's fair to say that plans for expansion into a few countries might have to await state government changes over there. Although there’s this guy in Nigeria who’s emailed us about a big lottery win, so that’s worth a look...
And it’s fair to say that we've been getting quite popular with some really famous Hollywood types. People who are really famous for being... well... really famous – which is nice. But the backbone of the business – other than people – is our fantastic product range. It’s underpinned by our outsourced manufacturing to high capacity, cost effective and high quality OEM manufacturers, via established global logistics operations, providing us with a world class, scalable supply chain that allows us to meet and exceed our customers' demands. Which is just great!
Our family is comprised of 3 brands:
The parent company and the juvenile brand that enables you to escape nursery prison and 'adapt&survive'! It ain't about the baby, baby - it's about you retaining a 'sense of self'. We're all about safety & innovation, proud inventors of multi-award winning products, and the brand of choice for savvy parents around the world.
Mountain Buggy has over 20 years of all terrain innovation, inventor of the original all terrain buggy. They're renowned for designing innovative products, but it’s not just about introducing new products to the market. It’s also about the evolution of the current product range, based on feedback from parents and retailers around the world to deliver pure functionality and pure style. phil&teds acquired this Kiwi brand back in 2009, kept it New Zealand-based and seized the opportunity to expand the brand and product range to enable parents to 'Live a life without limit', globally.
Born in New Zealand's pristine southern alps, 100% pure Mokopuna Merino ™ creates the softest and finest natural and eco-friendly clothing range for newborn to 12 year olds. Offering luxury and practicality to a saturated market, Mokopuna Merino was the first 100% pure merino brand - another world first from the phil&teds family!
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