Wellington buggy company wins three top international design awards
7 March 2016
Inventor, designer and marketer of baby products, phil&teds, has received top accolades for three of their buggies at the 2015 Red Dot product design awards.
The namesake brand’s verve stroller won a prestigious Red Dot award, while sister brand, Mountain Buggy, also collected two red dots for their urban jungle – luxury collection and nano buggies.
Chief Executive, Campbell Gower, says all three award-winning products showcase outstanding innovation, leading performance and first-class engineering.
“It’s a huge honour to be recognised as one of the world’s best in design. To see our name on the winners list alongside well-known brands such as Ferrari and Apple, is really inspiring.
“We’re a small company when compared to our competitors, but we have nearly 20 years of research and development experience behind us.”
He says “we pride ourselves on the design of our products that deliver superior form and function, while also maintaining a creative, iconic style that really sets us apart.”
The German Red Dot design awards have been presented internationally for 60 years – the event is recognised as one of the most renowned design competitions in the world.
Winners of the 2015 competition were selected by a panel of 38 industry experts, including eminent fashion designer, Datuk Jimmy Choo, from over 4,900 entries from 56 countries.
Judges applauded phil&teds’ verve stroller for its flexibility, use of high quality materials, clear lines and ergonomic design. Mountain Buggy’s nano impressed with its form and was recognised, due to its small pack size, as being an ideal travel companion. Additionally, Mountain Buggy’s urban jungle – luxury collection was praised for the use of classical materials and patterns, providing a stroller with a timeless, elegant appearance.
Mr Gower hopes the recent trio of awards will continue to highlight the company as the baby brand of first choice for consumers.
“We want to help parents escape nursery prison and live a life without limit, with baby in tow.
“For us, it’s about consumers retaining a sense of self with products that fit with them, and make life that little bit easier.”