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9 May 2016

news release

Award winning juvenile products company,  Mountain Buggy , has ventured into the toy category with its latest product release.

The  unirider™  was launched to consumers at an event in Wellington yesterday, where over 50 families enjoyed test driving the unique riding experience.

Chief Executive, Campbell Gower, says “we embrace the challenge of creating products that help parents live their lives without limit.

“With the unirider, we’ve really invented a new product category, much like Mountain Buggy did all those years ago. When Allan Croad wanted to go jogging with his kid, he invented the all terrain buggy, which 20 years later is well known around the world.

“Mountain Buggy innovation continues to pioneer all terrain adventure; this time with a toy.

“For us, it’s about making strong customer connections around the world for our New Zealand brand; taking onboard valuable feedback - we listen, we develop, we deliver.”

Mr Gower says the single wheeled unirider offers an original ride that helps your child develop balance and confidence.

“It’s a terrific bonding experience for parent and child. It’s a fun, all terrain alternative for your little one when out and about; providing a sense of freedom for your growing toddler while still keeping them at your fingertips.”

The unirider is available for pre-order purchase at  mountainbuggy.com .

11 April 2016

media advisory

Juvenile products company, phil&teds, is voluntarily recalling early productions of its dash v5 buggy - replacing each with a free new frame.

The move comes following three overseas warranty reports indicating damage to the buggy’s main hinge during unfolding - resulting in a potential pinching hazard. No pinching has occurred.

Chief Executive, Campbell Gower, says “while not all of the buggies in the dash v5 series are affected, all owners should check their buggy’s serial number. If found to be in the recall range [PTRV0715/0746 to PTRV0815/2525], discontinue use and register for a free replacement frame.”

He says “customer safety, and their piece of mind, is paramount to us – and in the juvenile products industry, constant update is essential. We’re always working to improve the function and safety of our products. This case is no different.”

The dash v5 was released in August 2015. Users are encouraged to visit  philandteds.com/support  for more information regarding production number identification and registration. 

The upgraded frame will come with easy in-home assembly instructions, including details on how to remove and swap over your buggy’s seat fabric and wheels. All consumers who registered their dash  buggy will be contacted directly.

Mr Gower says the word recall may sound scary to some, but it’s a term that covers a variety of actions to improve products.

“From physically reclaiming product, to issuing free, in-home consumer parts, whichever approach is used, the result is better product in the hands of consumers. That’s a good thing for our customers - and that’s why we’re here.”

He says “we’re proud of our proactive attitude to safety. It’s a principal focus for us based on candour and accountability. Our learnings from this will certainly benefit future projects.”

 

7 March 2016

news release

Inventor, designer and marketer of baby products, phil&teds, has received top accolades for three of their buggies at the 2015 Red Dot product design awards.

The namesake brand’s verve stroller won a prestigious Red Dot award, while sister brand, Mountain Buggy, also collected two red dots for their urban jungle – luxury collection and nano buggies.

Chief Executive, Campbell Gower, says all three award-winning products showcase outstanding innovation, leading performance and first-class engineering.

“It’s a huge honour to be recognised as one of the world’s best in design. To see our name on the winners list alongside well-known brands such as Ferrari and Apple, is really inspiring.

“We’re a small company when compared to our competitors, but we have nearly 20 years of research and development experience behind us.”

He says “we pride ourselves on the design of our products that deliver superior form and function, while also maintaining a creative, iconic style that really sets us apart.”

The German Red Dot design awards have been presented internationally for 60 years – the event is recognised as one of the most renowned design competitions in the world.

Winners of the 2015 competition were selected by a panel of 38 industry experts, including eminent fashion designer, Datuk Jimmy Choo, from over 4,900 entries from 56 countries.

Judges applauded phil&teds’ verve stroller for its flexibility, use of high quality materials, clear lines and ergonomic design. Mountain Buggy’s nano impressed with its form and was recognised, due to its small pack size, as being an ideal travel companion. Additionally, Mountain Buggy’s urban jungle – luxury collection was praised for the use of classical materials and patterns, providing a stroller with a timeless, elegant appearance.

Mr Gower hopes the recent trio of awards will continue to highlight the company as the baby brand of first choice for consumers.

“We want to help parents escape nursery prison and live a life without limit, with baby in tow.

“For us, it’s about consumers retaining a sense of self with products that fit with them, and make life that little bit easier.”

15 June 2016

news release

Award winning juvenile products company, Mountain Buggy, has launched a special edition print celebrating the ninth of 12 animals in the Chinese zodiac.
 
The Monkeys amongst chrysanthemums print is available worldwide and was designed in collaboration with local Wellington artist, Gwilym Devey.

“It was a true team effort,” says Chief Executive, Campbell Gower. “Having done business in China for 15 years, we understood the importance of the Chinese zodiac. Because of this, we worked closely with our Chinese staff, focusing on how to best represent the year of the monkey.

“By considering the animal’s intelligence and love for adventure - combined with their prosperous colours of white and gold - we were able to create a sophisticated print that not only appeals to our Chinese friends, but also fans of wonderfully arresting textile design.”

The result is a playful yet fashion forward print, featuring monkeys and their lucky flower - the chrysanthemum.
 
“It brings a spirited, fun feel to some of our already much-loved Mountain Buggy products.”
 
He says a major trend the buggy business is currently experiencing is a want for exclusive product.
 
“This one off print fills that need but also stays true to the brand’s heritage: engineered for the mountains, designed for the city.”
 
Monkeys amongst chrysanthemums is the latest special edition release since the established launch of Mountain Buggy’s urban jungle luxury range, winner of an internationally acclaimed Red Dot design award.
 
In the quarter following the prestigious award announcement, urban jungle luxury sales increased 177%.
 
Additionally, average monthly sales grew 60% in the year following the win, while distribution was gained in nine new sales markets.
 
“The value of special edition juvenile products is evident - and is why our current 2015 range was built off the luxury’s award-winning design platform.”
 
Mr Gower says this new print is no monkey business; offering customers the best of both worlds.
 
“Buggies delivering superior form, function and design, combined with a creative, iconic style. That’s what sets Mountain Buggy apart.”
 
The Monkeys amongst chrysanthemums print can be selected when purchasing swift, duet and urban jungle buggies online - in addition to the Red Dot award winning nano, Mountain Buggy’s only compact travel buggy and top performing push category product.
 
Colour packs may also be purchased separately and applied to current models.
 
Visit mountainbuggy.com for more details.

5 July 2016

news release

Wellington’s only company crèche, that’s staffed and managed in-house, has opened its doors to more children following a newly approved outdoor extension.
 
minimee playschool, the brainchild of phil&teds’ Executive Director - people, culture & brands, Laura Ming-Wong, and Chief Executive, Campbell Gower, currently cares for 18 next generation phil&teds heads - a mix of part and full time enrollments.
 
The Ministry of Education recently approved the expansion, allowing the centre to welcome a potential 10 new pre-schoolers per week; a total of 14 full time equivalent kids at any one time.
 
Mr Gower says the idea of minimee began in 2013, following the successful development of a school holiday programme. Two years later, the playschool was established to cover pre-schoolers with a goal to support staff in their careers and parenting journeys.
 
“Our organisation’s philosophies are to adapt & survive and live life without limit. We can’t expect customers to believe in that, unless they truly believe in us as a company.
 
“That’s part of minimee - helping parents fulfil that need to balance work and family life. Keeping families happy and connected, while ensuring parents retain a sense of self... because it’s not all about the baby, baby!”
 
Subsidised by the company, minimee includes a team of five teachers offering low adult to child ratios, ensuring quality care is given.
 
Mr Gower says “being just downstairs from the main office allows mums and dads to pop down for a visit, be it for some inspiration, or to help with emergency colouring in.”
 
Employee and mother of two, Melissa Zgomba, says the option of minimee made returning to work following maternity leave so much easier.
 
“It’s certainly a big draw card - knowing that my daughter is just downstairs, and that I can visit her during the day, is really comforting too.”
 
Minimee currently holds a probationary Early Childhood Education and Care Centre license, with an aim of being fully licensed by December 2016.

15 September 2016

news release

New Zealand juvenile products company, phil&teds, will showcase its award-winning namesake and Mountain Buggy brands in Germany tomorrow alongside the annual trade show, Kind + Jugend.

The world’s leading trade fair, for the baby and toddler industry, opens its doors in Cologne from 15 - 18 September, where around 1,200 companies from more than 50 countries are set to exhibit.

phil&teds Chief Executive, Campbell Gower, says Kind + Jugend provides a premium platform for introducing trade visitors to new and innovative products, while also showcasing existing line ups.

“It’s about engaging with customers, both current and potential. We're quite proud to be just a small company based in Wellington. We are tiny compared to our competitors, but we make the trip annually from the other side of the world - with buggies to boot - to show we’re world-class. Our customers like that.”

Last year, the event attracted over 21,000 visitors, from 110 countries. Attendees were introduced to new products and continuing developments in children’s furniture, safety seats, textile outfitting, buggies and hygiene items - across 100,000 square metres of exhibition space.

For the third consecutive year, the company will showcase its products off site, across from the exhibition’s main hall.

“We want our customers to feel they can focus on us, as we do on them. Trade visitors tend to be on the go the whole time with heavy appointment schedules. We remove this. Visitors get through their meetings, then sit down and relax with us. It’s the Kiwi way.”

In the 15 years phil&teds has attended Kind + Jugend, the company has won five innovation awards across both brands - confirming their position as design innovators.

“New Zealanders live on the edge of the world, and I do think this factors into our thinking. We need to be inventive and with over 20 years of research and development experience, we certainly know our way around a nursery.”

phil&teds and Mountain Buggy products sell in over 40 markets and more than 1000 stores worldwide.

Mr Gower hopes the trade show will help expand those current markets and open new doors for the company.

“While our focus is on relationship management, we’ll be working hard to place orders on the products showcased - especially those new to market like Mountain Buggy’s pioneering travel companion, bagrider, and phil&teds’ special prints and mod range.”

Both phil&teds and Mountain Buggy brands will feature at Puericultura Madrid in Spain towards the end of the month, followed by ABC Kids Expo in Las Vegas, United States, rounding out the company’s annual trade show trifecta.

16 November 2016

news release

Sick children undergoing surgery in Waikato Hospital were comforted today with the arrival of hundreds of teddy bears to the pediatric wards.

The phil&teddy bears are part of a joint venture between the Surgical Research Trust and award-winning juvenile products company, phil&teds. Children facing surgery are given a teddy bear to provide cuddles and comfort at a stressful time.

Surgeons can also use the bears as a prop when explaining procedures to children before they undergo their operation which makes the whole process more ‘bearable’. The phil&teddy is theirs to adopt, name and take home.

This is the first launch of a new batch of bears.

“We're so fortunate to have phil&teds as our key sponsor of the Surgical Research Trust. 200 phil&teddy bears have been donated to help young children at Waikato Hospital get through the emotional stress of surgery. Not only does it cheer up the child undergoing surgery but it has a positive flow on effect for families and staff facing the surgical procedures ahead.” said Grant Kiddle, Chair of The Surgical Research Trust.

Campbell Gower, Chief Executive of phil&teds, is delighted his company is part of the initiative.

“We love the dual benefit of providing a hospital friend for the child undergoing surgery and financial support to the Trust for education and research.

“We’re committed to funding projects that genuinely help the New Zealand community and medical world to boot - whether that’s through the phil&teddy programme, summer medical student projects or bladder obstruction experiments!”

Mr Gower says his father and grandfather were both prominent doctors in the Waikato region, which holds special meaning for today’s launch.

“We are grateful to the Surgical Research Trust and phil&teds for their generosity. These bears are so much more than a cute cuddle toy for children in hospital in our Waikids wards. They provide a form of recovery through smiles and comfort which helps take part of the fear away from being in hospital,” said Waikato DHB pediatric play specialist Suzanne Minns.

“Hospital Play Specialists also use the bears to provide preparation and understanding to support children to cope with potentially stressful experiences such as surgical procedures.” said Ms Minns. 

The Surgical Research Trust was established in 1992 by Wellington renowned orthopedic surgeon Professor Geoffrey Horne to fund local and national surgical research. The main aim of the Surgical Research Trust is to give researchers the opportunity to further medical and surgical knowledge by funding their chosen research projects. More than 90 research projects have been funded since it was established, including research into areas such as pediatrics, diabetes, orthopedics and heart, renal and brain disease.

6 December 2016

news release

Award-winning juvenile products company, phil&teds, is capitalising on recent European success; growing its team on the ground and purchasing commercial property in Spain.

Company chief executive, Campbell Gower, says “the past three years have shown us that with the right product investment and retail partnerships, significant change can occur.”

From 2013 to 2015, phil&teds’ brand Mountain Buggy achieved an average annual growth rate of 22% across current European markets. Since 2013, the brand’s best selling buggies, duet and nano, increased average annual unit sales by 40%.

“Before its acquisition, Mountain Buggy’s products were disappearing from European stores. Under phil&teds’ ownership, it’s now a leading juvenile brand, regularly breaking its own records and receiving global acclaim.”

He says furthermore, the phil&teds brand has launched several successful new products this year, building on its iconic and original inline platform.

Last year, the company was awarded three internationally recognised Red Dot design awards across both brands. The German contest is one of the most renowned design competitions in the world.

Mr Gower says the company is well placed to prosper further in European markets with the purchase of a central office space in downtown Malaga, Spain.

“It was always our plan to build a sales, marketing and service hub in this part of the world. With multiple new roles to fill to resource our growth, we aim for a stronger presence on the ground and in the market. This perfectly positions our company to increase its European market share, and drive growth for the business.

“It’s very cool - and a little bit weird for a boy from Te Awamutu - to go there and hear every kind of language spoken servicing our customers in Europe.”

The new office will include a training facility where customers can interact with sales staff and products from both brands.

“Being on the edge of the world with a tiny local market emphasises the need to have regional offices. Hiring locals, makes us local and we also gain important insights into what works, what’s the same and what’s different - on a global scale.”

In September, the company showcased its award-winning brands alongside world leading trade fair, Kind + Jugend. Throughout the three day event, the company secured orders in excess of NZD 1.5 million.

Over 22,000 trade visitors from 112 countries journeyed to Germany to view new and innovative kids products, alongside existing line ups. Mr Gower says this year’s event was the most successful to date.

“It’s exciting. We’re a small company based out of Wellington, New Zealand trying to conquer the world. Our new hub in Spain can only fuel that.”

22 December 2016

news release

Juvenile products company, phil&teds, has issued a Product Safety Notice voluntarily offering to replace any affected columbus v2 car seats, sold in New Zealand.

While the columbus v2 passed independent testing to Standards, routine internal testing found the harness may not completely lock after adjusting, which could result in the car seat’s harness strap not working when needed.

There have been no reported incidents of this occurring.

Chief Executive, Campbell Gower, says while only a small number of the columbus v2 car seats may be affected, all users should check their seat’s production date - printed on the identification label on the lower right-hand side of the base - before checking their seat.

“If found to be within the affected date range - produced between January 2016 to September 2016 - discontinue using your car seat until you complete our simple, in car, tool free, self test.”

A short instructional video can be found online at philandteds.com.

He says if owners find their car seat does not pass either of the two self check test components, they can register through phil&teds’ website to receive a free replacement.

“If your car seat’s production date is before January 2016 or after September 2016, then you’re good to go.”

The columbus v2 was available for sale in New Zealand between March 2016 and December 2016. No other phil&teds car seat is affected.

Mr Gower says “phil&teds will continue its routine, ongoing product checks to ensure its products are safe and parents are confident, so that they can avoid being prisoners of the nursery.”

1 March 2017

news release

Juvenile products company, phil&teds, will present its award-winning namesake and Mountain Buggy brands in both Paris and Madrid this week.

In a first for the company, the two consumer events will be hosted at each country’s New Zealand embassy between 1-3 March, providing a platform for introducing key accounts and influencers to new and innovative products, while also presenting existing line ups.

phil&teds Chief Executive, Campbell Gower, says hosting these events at our country’s embassies not only reinforces our Kiwi origin and brand stories, but also highlights our commitment to closeness.

“We’re a small company when compared to our overseas competitors, based on the other side of the world. While staying true to our Kiwi roots, we’re always inventive in our thinking. The unique location of these events shows just that.”

He says “with the support and efforts of New Zealand Trade and Enterprise, we’ve created a space within each embassy where attendees can sit down, relax and focus on us, as we do on them. It’s the Kiwi way.”

phil&teds and Mountain Buggy products sell in over 40 markets and more than 1000 stores worldwide.

Next month, the phil&teds brand adds to its iconic range with the introduction of the mod buggy - designed to capture a new market segment for urban consumers who appreciate bold design. Mountain Buggy has already launched several successful new products this year, including the company’s best selling all-terrain buggy in Europe, duet.

“Seven years ago, we revolutionised the market introducing the duet - a side-by-side buggy so compact it measured the same width as a single. Last week, after listening to customer feedback, we’ve re-launched that buggy and now deliver duet AND duet as a single.

“An oxymoron if ever there was one, I know, but the two separate product options are now suitable for families with one child, siblings or twins.”

Mr Gower says “we’re excited to showcase these buggies, alongside new and existing products to our European fans. We love hearing customer stories and gaining feedback, it gives us insight into what works and what doesn’t. It keeps us growing and further developing products that fit with parents and make life that little bit easier. Enabling, that is our purpose.”

The company is well placed to prosper further in European markets with the recent purchase of a central office space in Malaga, Spain.

3 April 2017

news release

Plugging the gap left by Plunket, award-winning juvenile products company, phil&teds, today launches an online car seat rental programme.

A New Zealand first for a car seat brand, the service aims to provide Kiwi parents and caregivers with further access to infant capsules and bases.

phil&teds Chief Executive, Campbell Gower, says “our company’s philosophies are to help parents adapt&survive and live life without limit. Offering this service not only fits with that, but also adds another layer of support in meeting the needs of parents - who, at the end of the day, just want to give their babies the best possible start in life.”

The company’s brand websites - philandteds.com and mountainbuggy.com - offer the latest model, super light, alpha and protect infant car seats. As well as ISOFIX and belt fix bases, for peace of mind and easy installation. With prices starting from $35, rental time frames can be adjusted, case-by-case.

He says “while all hire products come with an instruction guide and installation leaflet, customers can also access installation videos online, as well as speak to one of our many qualified child restraint technicians through our global sales support service.”

The international company has over 20 years of safety experience in designing and engineering products for parents and children.

Renowned Child Restraint Evaluation Program (CREP) recently gave an Australian version of phil&teds’ alpha and base model a solid four out of five star rating – the highest in the group. The program aims to provide consumers with independent information on crash protection performance and ease of use to help caregivers choose and use safe child car seats.

“We’re parents too and just like any parent, we’re serious about safety. While the alpha available to rent in New Zealand is not an Australian version - it shares many of the same features. All of our infant car seats are rigorously tested, coupled with international certification for that reassurance of quality. We’ve won a stack of stars and badges because of it!”

New Zealand’s leading mother and baby magazine, OHbaby!, gave the alpha car seat 5 STARS, calling it “compact, safe and comfortable!”

Mr Gower says infant car seats are just the beginning.

“Once the new initiative is successful with parents, we’ll look to add travel systems and boosters into the mix. Click and go convenience at its best!”

20 June 2017

news release

Through global charitable initiative, ‘Buggies for Good’, award-winning Kiwi buggy brands, phil&teds and Mountain Buggy, have rehomed over 500 juvenile products to families and organisations in need. Launched in 2009, the company celebrates eight years of helping others.
 
phil&teds Chief Cook & Bottle Washer, Campbell Gower, says “Buggies for Good is all about giving back - helping deserving families, communities and organisations to keep on, keepin' on.”
 
Along with the company’s sample product and seconds stock, the organisation collects pre-loved phil&teds and Mountain Buggies from around the world. All of which are given a warrant of fitness to ensure they’re in good working order, before being donated back into the community.
 
“Since the programme’s launch, families and organisations - including Australian children’s hospice - Bear Cottage, an orphanage in South Africa, and New Zealand's Ronald McDonald House - are now able to support their cause more easily.
 
“Our work truly makes a difference to the lives of people around the world,” he says. “We’re genuinely proud of this.”
 
The idea was based on an airline initiative, where air hostesses asked passengers to donate change to support good causes.
 
“It was on a flight when I suddenly thought we should be doing this. There’s plenty of love and life left in our products, even after three or more kids. So, we created Buggies for Good - a programme that offers real help for parents and caregivers, and is authentic to us,” Mr Gower says.

“It just grew from there! Consumers began contacting us soon after, asking if they could donate their old phil&teds or Mountain Buggy to the cause. Together, it became our way of giving back to the community.”

Sydney’s Grace Centre for Newborn Care at The Children's Hospital at Westmead recently received a buggy through Buggies for Good.
 
Josie Dincel, Founder of non-profit community group Ward Angels, which source donations for the hospital, says “parents can be in the NICU with their baby for months on end. Having this lovely, brand new pram available on the ward means that, as their baby gets bigger and stronger, caregivers will be able to take them outside for short walks around the gardens.
 
“This pram will take hundreds of babies outside for their first ever moments in the sun and fresh air, and we think that is so special.”
 
This international company wants to do more.
 
“If you’ve got one of our buggies that you want to give the push, or know of an organisation or family that we can help, email [email protected] .
 
For more information, visit https://philandteds.com/nz/About/phil-thropic .

20 June 2017

news release

Following the successful launch of phil&teds and Mountain Buggy’s online infant car seat hire service , the company has increased its number of qualified car seat technicians, fivefold.
 
The new service, a first for the New Zealand brands, aims to provide Kiwi parents and caregivers with further access to infant car seats and bases. Launched in April this year, the previous month has seen a 75% increase in online hireage.
 
Chief Cook & Bottle Washer, Campbell Gower, says the needs of parents are always changing with many caregivers looking for short term usage options.
 
“It’s our job to meet those needs, be it through innovative design or adapting in the way we offer our products.
 
“Often parents do not have the means to purchase an infant car seat or the luxury of time to organise before baby is born. We can have a car seat and base shipped anywhere in New Zealand, to any address, in a matter of days.”
 
While the new service is both quick and convenient, the company recognises the need to support customers through access to qualified child restraint technicians.
 
Mr Gower says the recent surge in hireage of infant car seats and bases across both brands, spurred the need to ensure even more of his staff were NZQA qualified car seat technicians.
 
Graduate, Blair Pedersen, says “at phil&teds, we’re parents too and just like any parent, we’re serious about safety. We understand the challenges caregivers face and how car seat installation can be daunting.
 
“Understanding what a good ‘fit’ is - be it for your family or your car - is important. That’s where our technicians come in. Through contacting our sales support team, we can enhance parents’ knowledge and confidence to install their child car seat correctly, the right way - every time.”
 
Mr Gower says “offering this service, and access to more qualified car seat technicians, adds another layer of support in meeting the needs of parents - who, at the end of the day, just want to give their babies the best possible start in life.”

28 August 2017

news release

Tomorrow and Wednesday 30 August,  New Zealand Police and Auckland Transport , together with phil&teds and Mountain Buggy , will be conducting a prevention operation at Sylvia Park and Westfield St Lukes mall car parks, assisting parents and caregivers to ensure car seats for children are correctly installed.

Campbell Gower, chief cook & bottle washer of phil&teds and Mountain Buggy, is delighted his company is part of the safety initiative.

“We’re parents too and just like any parent, we’re serious about safety. We understand the challenges caregivers face and how car seat installation can be daunting.

“Correctly fitting your car seat, however, is paramount. That’s where our qualified car seat technicians can help. We can boost parents’ knowledge and confidence to install their child car seat correctly, the right way - every time.”

Mr Gower says working with Auckland City District’s road policing team and offering this community service adds another layer of support in meeting the needs of parents.

“At the end of the day, it’s all about helping Kiwi kids get the best possible start in life.”

The law requires children under the age of seven to be correctly secured in an approved child restraint. Children aged seven, up to their eighth birthday, should be secured in an approved child restraint if one is available in the vehicle (and if not, in any child restraint or safety belt that is available).
 
Police strongly encourage parents and caregivers to use approved child restraints, and seek expert advice on the type of restraints to use and how to fit them.

According to New Zealand Police, approximately 30% of vehicle occupants who have died in crashes in 2017 were unrestrained.

Children are taonga and need help to keep safe. It’s the driver’s responsibility to make sure kids are properly restrained.

31 August 2017

news release

In a first for New Zealand Fashion Week, buggies will sashay the runway as part of the annual Mum and Kids Show .

An expected crowd of 600 will see phil&teds' mod and Mountain Buggy’s cosmopolitan luxury roll down the catwalk to the tunes of renowned Kiwi artist, Anika Moa.

Jane Hills, textile designer for the award-winning juvenile product brands, says the event - now in its third year - will highlight where luxury fashion meets nursery.

“Purchasing a buggy is no longer just about practicality, with many parents looking to retain a sense of self through style.

“My goal is to really push the boundaries and revolutionise the fabrics and prints for the company’s brands - ensuring our products are fashion forward and appeal to a wide audience, both female and male.”

Hills says fabric inspiration for the cosmopolitan luxury was drawn from high end fashion, on-trend timeless geometric prints, and includes soft charcoal melange fabrics. phil&teds’ mod prints are derived from the classic modernist art movement, and the likes of Mondrian.

“While classic modernism works consist of regular geometric shapes and lines that all match up, our mod buggy designs are juxtaposed with mismatching lines and shapes - staying quirky and fun - true to the phil&teds brand.”

Hills says both buggies are great examples of function and aesthetics working hand in hand.

“Technology and tools are great for design, yet creating an identifiable style is about being unique whilst remaining true to the heritage and DNA of a brand.”

With a background working in fashion and interiors, Hills believes working with buggy fabrics is much like working on a fashion garment.

Similarly to clothing lines, colour inspiration is often drawn from Paris’ renowned Premiere Vision and Textile View colour forecasting.

“Together with global trend ideas from international high end luxury brands, we create mood boards for colour and concept development. From here, visions quickly become a reality.”

Coco Chanel famously once said, ‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’

“These buggies make a fashion statement in their own right, but more than that, they empower parents to adapt & survive and retain a sense of self. Allowing parents to continuing doing what they’ve always done - shop, lunch, run and live life without limit - in style,” Hills says.

Mum and Kids Show presented by Little Treasures - as part of New Zealand Fashion Week - will be held on Sunday 3 September 2017 at the ANZ Viaduct Events Centre from 10.30 - 11.30am. Open to the public, tickets are available for purchase from iTICKET .

14 September 2017

news release

A full range of New Zealand baby gear is now available in Thailand, after the award-winning brands, phil&teds and Mountain Buggy, successfully entered the market.

The company’s chief cook and bottle washer, Campbell Gower, says that while both brands were known to locals, Thailand remained an untapped market for the business - until now.

“This is the first time our products will be available to purchase in Thailand. We’ve experienced strong returns in other Southeast Asian countries which, of course, we hope to replicate.”

As of September, the business has seen a 160% year-on-year increase in sales revenue for one market, compared to the same period last year.

He says total sales for that market are expected to grow this year - achieving, what would be, a record breaking year for Singapore, as well as contributing to a forecasted full year increase of 195%.

When the company first entered the Singaporean market in 2009, only a limited number of products were available, across one brand.

“Eight years on, and nearly full product ranges for both phil&teds and Mountain Buggy are sold in multiple Singapore stores. It’s very cool,” he says. “Our goal now is to leverage this position and grow in Southeast Asia, not just in sales but through further understanding the market trends and how we can adapt to and influence where needed.”

The company is currently in Germany to showcase its products alongside the world’s leading baby trade fair, Kind & Jugend.

The Cologne-based event which runs from 14 - 17 September, attracted over 22,000 visitors from 112 countries in 2016.

“The show provides a premium platform for introducing our customers to existing, and new, innovative products - including Mountain Buggy’s rotating car seat, a highly anticipated nano duo travel buggy, and holographic Year of the Dog print, and - building on several product releases this year - phil&teds will launch a new single buggy that reinvents the umbrella stroller.”

Mountain Buggy will highlight how its creative direction is lead by its very own customers, who feature as the faces of the brand’s campaigns, and phil&teds will create a live ‘parenting day’ installation.

Gower says “guests always enjoy our show, where they can meet in a relaxed, very Kiwi way. This year, they’ll meet within our parenting day living room where they can park up on the couch next to a traveller portacot, sit on a poppy highchair at a children’s art table, or pull up a stool beside portable highchair, lobster, at the kitchen table - just like you would, with kids, at home.”

Last year, the company secured orders in excess of NZD $1 million during the three day event. Gower hopes the trade show will build on that as well as open new doors for the company, in the ever changing retail environment.

“While a focus is certainly on relationship management, we’ll be working hard to place orders on all products.”

In a first for the business, both phil&teds and Mountain Buggy brands will feature at the mothercare Baby Expo 2017 in Hong Kong this November - supporting its emerging markets sales with phil&teds’ heads from both Wellington and China offices in attendance. The four day show will round out the company’s international trade show schedule.

18 October 2017

news release

Sick children undergoing surgery in Wellington’s Wakefield and Bowen hospitals were comforted this week with the arrival of close to 200 teddy bears to the hospital wards.

The phil&teddy bears are part of a joint venture between the Surgical Research Trust and award-winning juvenile products company, phil&teds.

Children facing surgery are given a teddy bear to provide cuddles and comfort at a stressful time. Surgeons can also use the bears as a prop when explaining procedures to children before they undergo their operation which makes the whole process more ‘bearable’. The phil&teddy is theirs to adopt, name and take home.

This is the first time the bears have been introduced to Wakefield and Bowen hospitals.

“We're so grateful and fortunate to have phil&teds as our key sponsor of the Surgical Research Trust. Wakefield hospital is the largest private surgical hospital in central New Zealand and regardless of where children are having surgery, they are always in need of something to help them get through the emotional stress of an operation.

“Not only do the bears cheer up the child undergoing surgery but it has a positive flow on effect for families and staff facing the surgical procedures ahead.” said Grant Kiddle, Chair of The Surgical Research Trust.

Campbell Gower, Chief Executive of phil&teds, is delighted his company is part of the initiative.

“We love the dual benefit of providing a hospital friend for the child undergoing surgery and financial support to the Trust for education and research.

“We’re committed to funding projects that genuinely help the New Zealand community and medical world to boot - whether that’s through the phil&teddy programme, summer medical student projects or bladder obstruction experiments!”

Ian England, Chief Executive for Acurity Health Group, which owns and operates both Wakefield and Bowen hospitals, says they’re very grateful to the Trust and phil&teds for introducing the bears.

“The introduction of the bears into Wakefield and Bowen hospitals further strengthens the long term association Acurity has as a partner with the Surgical Research Trust.”

The programme has been in place for several years with bears distributed in hospitals in the wider Wellington region, Christchurch and the Waikato.

The Surgical Research Trust was established in 1992 by Wellington renowned orthopedic surgeon Professor Geoffrey Horne to fund local and national surgical research. The main aim of the Surgical Research Trust is to give researchers the opportunity to further medical and surgical knowledge by funding their chosen research projects. More than 90 research projects have been funded since it was established, including research into areas such as paediatrics, diabetes, orthopedics and heart, renal and brain disease.

1 December 2017

news release

Many Massey hands make light work, could be an adage for baby buggy company, phil&teds.

From the lower case letters used in the company name to the tiny tot-sized specifications required for its particular market, it’s all about focusing on the little ones in this world and helping parents adapt and survive the crazy world of parenting.

And when the next baby buggy comes rolling off the assembly line, the work of graduates from different design disciplines within Massey University will roll with it.

Massey Story pic
[phil&teds' Massey University design graduates - from left - Alisa McGrath, Rosie Sievers, Harry Henriksen, Alex Whitney, Allanah Beytagh, Evarn Flaunty, Jane Hills, Caitlin Begg.]

The international company, based in Wellington, is renowned for its range of innovative juvenile products and merino clothing for its namesake, Mountain Buggy and Mokopuna brands. Eight of the company’s designers and product marketers are past participants at the University’s end-of-year Exposure exhibition. The company has become a proven nursery for graduates from Massey’s School of Design to progress their creative careers.

In 2015, phil&teds and Mountain Buggy won three Red Dot awards - internationally acclaimed quality seals for the best design innovations across all industries. The graduates all played an integral role in achieving the awards, having applied their knowledge to many facets of the production process; from concept and textile design, to industrial and visual communication design, as well as photography and marketing of the finished product.

Like all top designs, its creators are not resting on their laurels. Industrial designer and Massey graduate, Evarn Flaunty, is looking to refine and fine-tune the company’s products to be better than ever. A goal he describes as always trying to make the product simpler and easier for the customer to use.

“A buggy is probably one of the most important purchases new mums and dads can make, which is why we design - be it industrial, textile or through visual communication - not just for the child who will sit in it, but the proud parents pushing their offspring.”

Massey graduate and textile designer Jane Hills, agrees: “purchasing a buggy is no longer just about practicality, with many parents looking to retain a sense of self through style.

“My goal is to really push the boundaries and revolutionise the fabrics and prints for the company’s brands - ensuring our products are fashion forward and appeal to a wide audience, both female and male.”

Mountain Buggy’s latest 2018 Chinese-zodiac inspired print, silhouettes, illustrates this.

“In a first for the company, holographic textiles and effects were employed, creating a unique print that is accentuated when exposed to a direct light source.”

Hills notes the result is an interactive art piece: “as you move around the buggy, you experience the changing print with light. Function and aesthetics working hand in hand.”

Company quality assurance global manager, Alex Whitney, notes that the diversity offered at Massey and the sheer variety of courses available has seen the design degree “morph” to ensure its graduates emerge with skills that aren’t just design related.

“There are opportunities out there and design is a way to access those opportunities. You are learning how to think, how to deal with a customer and take a conceptual idea and turn it into reality. It’s all powerful stuff that translates well across roles and organisations.”

The pioneering nature at phil&teds encourages heads to take on challenges in other parts of the business outside their roles as well. Industrial design graduate, now product marketer, Caitlin Begg is a case in point. Along with having her own set marketing portfolio, she put her industrial design degree to use, working closely with the design team on award-winning baby carrier, juno.

“Having a background in industrial design proved key when it came to initial market research for the product. Analysing what’s currently in the market, what features caregivers are drawn to, and then working closely with Evarn and Jane to determine how we can apply these elements to juno - while at the same time making these features simpler, better and more aesthetically pleasing for parents.

“This was a real highlight, as was the acknowledgement from industry when juno won best carrier at the world renowned Juvenile Product Manufacturers Association innovation awards.

“In a similar fashion to a group project at Massey, each member of the team brings their skills to the fore,” says Caitlin.

From the initial stages of vision and conceptualisation, to when the product is presented to market, the collaborative approach that phil&teds employs is guided by a 14-step development loop.

In a way, for the Massey graduate employees of phil&teds, it completes a design cycle first explored for some at the university very early in the 2000s.

13 December 2017

news release

Juvenile products company, Mountain Buggy, has experienced strong economic growth following the launch of its compact travel buggy into the Chinese market.

The Red Dot award-winning nano buggy, that folds down small enough to fit in the overhead locker on airlines, was first distributed to Chinese retailers earlier this year, following certification.

Chief Executive, Campbell Gower, says “while we’ve experienced solid returns with nano in other Asian countries, the response in China has been impressive.”

After only entering the Chinese market in February, the country now dominates sales across Asia. Gower notes as of October, the business has seen a near 60% increase in total sales across all Asian markets, year-on-year.

“Since launching in 2014, there’s always been demand for nano. Having largely created the travel buggy category it was important we entered the Chinese market right for both our brand and this buggy.

“All markets are both the same and different; and the differences are important. So, we focussed on establishing a real sales presence on the ground and built relationships with key partners, all before hitting go in February.

“These recent results show that with the right product design and retail partnerships, significant growth can occur.”

With the launch of the brand’s latest Chinese zodiac-inspired print, Gower expects total sales to continue to grow - achieving, what would be, a record breaking year end for nano in Asia.

The special edition print, silhouettes, celebrates the Year of the Dog 2018 - the eleventh of twelve animals in the Chinese zodiac. It’s the brand’s third print in the series, with Year of the Rooster and Year of the Monkey both preceding it.

In a first for the company, holographic textiles and effects were employed, creating a unique print that is accentuated when exposed to a direct light source.

“The result is an interactive art piece - as you move around the buggy, you experience the changing print with light. This latest innovation has been hugely popular due to its presence”

Gower says this new print offers customers the best of both worlds.

“Buggies delivering superior form, function and design, combined with a creative, iconic style. That’s what sets Mountain Buggy apart.

“It’s just terrific to be doing it, still from New Zealand, over 20 years on and in 40+ countries.”

The new special edition print can be selected when purchasing nano online and in-store.

13 December 2017

news release

Following a UK Advertising Standards Authority ruling against British buggy company, iCandy; phil&teds chief cook and bottle washer, Campbell Gower, emphasises the importance of taking a stand for Kiwi innovation in the competitive world of kids stuff.

The UK’s independent regulator of advertising recently ruled that iCandy breached the advertising practice code through misleading statements made on their website.

While it was never disputed that phil&teds had been the first company to produce an inline single to double buggy, iCandy stated it had launched the first ever single to double pushchair in a single footprint.

The ASA concluded that iCandy’s claims were unsubstantiated and misleading to consumers. Gower welcomes the ASA’s decision.

“We’re a small company when compared to our competitors, based on the other side of the world. With no comparative advantage, living on the edge, as Kiwis, means we need to be inventive - and we are!

“Like any global brand, we’ve invested heavily in innovation - and with 44 patents to our name, we further invest in protecting those original ideas. We’ve been successful in pursuing some of the biggest brands in the industry when false claims are made.”

Gower notes that from the only portable cot that’s actually portable (as it’s lighter than the baby) to a brake that stops the buggy automatically, for over 20 years innovation has been a central plank to the phil&teds brand.

“My team invented these products, as well as the world’s first inline single to double buggy. And because they were creative, they deserve the right to be recognised as first - without ambiguity. This is just so important.

“In New Zealand, we’re a long way away from key markets. So, we’ve got to stand out; really capture consumer attention. One way we do this is with innovation. We find that need - a problem to be solved - and deliver on it in both an innovative and aesthetically pleasing way,” says Gower.

“We try authentically to lead, not follow. We understand parents need innovative solutions to make their lives easier and are fed up, along with retailers, with ‘me too’ copies.”

Parents around the world aren’t the only ones to appreciate phil&teds’ inline design. In 2015, the company won an international Red Dot design award for their convertible verve inline buggy.

“You do feel a little bit proud. Not only is it certification for our team to really stand up on the world stage and be counted, but also because the judges saw value in the designs we thought would resonate with consumers.”

He says “all our products are innovative, and adapt in some way to meet a family’s growing needs. In doing so, we create new categories, not just products.

“We’re never going to be the biggest buggy brand, but akin to our products we adapt. We’re agile. This is how we continue to set trends and global innovations from the other side of the world.”

29 January 2018

news release

Parents who work at phil&teds are some of the luckiest in the country when it comes to childcare.

The international, Kiwi company not only designs and manufactures buggies and other juvenile product for infants and preschoolers, but also has an onsite daycare centre called minimee.

Located in a converted warehouse space, downstairs in its Wellington office, the daycare received a full early childhood education and care centre license last month.

Catering exclusively for children of phil&teds employees, minimee is the only in-company childcare centre in the capital that’s staffed and managed internally.

minimee is the brainchild of one of phil&teds’ executive directors, Laura Ming-Wong, and chief executive, Campbell Gower, following the development and success of their school holiday programme.

Centre manager, Celia Fairfax-Darrall, says minimee is all about helping parents fulfill that need to balance work and family life, as well as make returning to work that much easier for staff that are new parents.

With a current roll of 15, up to 14 children can attend the childcare centre at any one time.

As well as offering excellent adult-to-child ratios, a clear advantage for parents is minimee’s close proximity. Celia notes parents can pop down for a visit, have lunch with their children, or if they are unwell, assess them on the spot. 

“It also means there’s no need to rush both to and from work to drop-off and pick-up their children from another childcare facility.

“There are huge benefits to the company when staff are happier and more relaxed,” Celia says.

15 February 2018

news release

phil&teds' chief cook and bottle washer, Campbell Gower, along with three other seasoned entrepreneurs and global innovators, will judge this year's Innes48 Start-up Competition in Hamilton. They are charged with the task of selecting this year’s winning business start-up from around 15 teams to compete at Wintec in March.

An escaped investment banker, Gower has spent over 30 years investing and building dynamic, agile and profitable businesses. A founder of honest juice company, Charlie’s, the seasoned entrepreneur has a nose for getting enterprising Kiwi companies global.

Alongside managing a successful private equity portfolio, Gower heads phil&teds - an international, multi-brand company that’s proud to be one of the world's leading inventors, designers and marketers of juvenile products. In his time at the helm, the organisation has received more business, consumer and industry awards than you can shake a stick at, including three world renowned Red Dot design awards.

While Gower likes leading, he enjoys mentoring more, and has been lucky enough to work with some incredible talent across finance, product design and brand marketing. He believes opportunities in business can be fleeting, and competition tough – to succeed, he advocates a “have a go and quick!” mentality.

Other judges include Chip Dawson, Roanne Parker and Robert Stone:

Serial entrepreneur, Kiwi tech angel investor and CEO of International Business Management, Chip Dawson, loves New Zealand and rates global connections. Chip believes in success “anywhere and anytime”. He says New Zealanders have to be nimble, flexible and out-think how we’re going to use technology to be part of a global community.

Roanne Parker started her first business at 20, sold Hire a Hubby at the age of 29 and has been focused on digital and technology entrepreneurship ever since. Now wearing a few hats, Parker is managing director of Calibrate a marketing agency specialised in customer and revenue growth. She’s an active investor and a non-executive director on multiple boards in the government and private sector. Her real-life experience having created and exited million-dollar businesses, make her a sought-after mentor and advisor.

Ranked by Crunchbase as one of the most influential people in New Zealand and top 10 in Australia and New Zealand combined, Robert Stone, general manager of strategy and innovation at Plan B. has over 25 years leadership experience in technology, new business models and telecom. Stone loves startups, values mentors and lives by the mantra “innovation is never about what you know, but what you do not”.

Event organiser and chief of operations at Soda Inc, Rachel Adams says together these four people know what it takes to achieve great things.

“This year’s stellar line-up of judges all bring a remarkable entrepreneurial experience and skills and complement each other well in the spirit of this competition. Together they are a force and will contribute greatly to the high energy, action-packed weekend of the Innes48 Start-up competition.

“For our Innes48 competitors, every minute they get with these leaders counts at this once in a lifetime experience where they will test their skills to the limit.”

The four judges will decide the winners of the 2018 Innes48 Start-up Competition at Wintec over one high energy, high impact weekend from 16-18 March. Categories are Most Viable Business, Most Innovative Idea and Best Pitch. The overall winners will take away a cash prize of $15,000.

The Soda Inc. Innes48 Start-up Competition powered by Wintec is the largest event of its kind in New Zealand. It draws hundreds of national and international applicants who compete over 48 hours. Fifteen teams are selected to participate in a weekend where they achieve in hours what could take months or years.

5 July 2018

news release

phil&teds has won Team Gold at this year’s Wellington Gold Awards, celebrating the excellence and enterprise of business in the region. The award-winning, international juvenile products company was recognised for its investment in people, HR and wellness programmes.

Chief cook & bottle washer Campbell Gower says he’s ‘chuffed’ phil&teds is regarded as THE place to work in the capital.

“Our culture is pretty fast paced and dynamic so we’re not for everyone - but we’re genuinely proud of it. We empower our ‘phil&teds heads’ through trust and opportunity, and their work goes all over the world. We let them have a go and learn along the way.

“From open conversations to individual development, we make sure we regularly ask our troops how they’re going and take action to improve all things phil&teds. Our quarterly health checks keep us on track, and aim to make our company an even greater place to work.”

Renowned for its pioneering designs, the company also enjoys supporting its staff in innovative ways. In order to help staff balance work and family life, as well as make returning to work easier for mums and dads that are new parents, the company converted a warehouse into a fully licensed daycare centre - subsidised by Gower himself.

“It’s the only one of its kind in the capital, and quite possibly New Zealand, entirely staffed and managed in-house. Being just downstairs from our main office allows parents to pop down for a visit - be it for some inspiration or to help with emergency colouring in!

“We support our heads in their career and parenting journey, helping to keep staff as well as their families both happy and connected. Of course, not all phil&teds heads have kids, but they still benefit from non-stressed co-workers not having to race across town in rush hour traffic to avoid being fined for late play centre pick-ups.”

Gower says while having an in-house daycare centre, staff gym, games room and onsite café all help when it comes to workplace wellness, the company’s focus is on the full employee experience.

“People are our gold here. We hire the best, back them to succeed and applaud them when they do - celebrating not only the successes but also the hard work behind the scenes. This is just so important. Everyone wants to be part of an organisation that appreciates and recognises the work of its staff.

“It’s through this level of support that our heads embrace action, stay motivated, grow and achieve great things.”

Established in 1999, the Wellington Gold Awards include eight main industry categories as well as three best practice awards. A total of 35 judges assess the entries in each category.

The winners of the 2018 Wellington Gold Awards, held in association with The Dominion Post, were announced at a gala dinner at TSB Bank Arena on July 5.

Mr Gower hopes the recent win will further highlight phil&teds as a company that goes the extra mile helping staff to achieve their full potential.

“We support our heads and the things they care about most. From bringing your pet to work every day and professional development courses to having the ability to hit the in-house gym or eat at the in-house restaurant, if it’s important to our heads, it’s important to phil&teds.”

26 July 2018

news release

Children undergoing surgery in Hawke's Bay’s Royston Hospital were comforted this week with the arrival of 165 teddy bears. The phil&teddy bears are part of a joint venture between the Surgical Research Trust and award-winning juvenile products company, phil&teds.

Prior to an operation, kids are given a teddy bear to provide cuddles and comfort at a stressful time.

Surgeons and nurses can also use the bear as a prop when explaining procedures to children before they undergo their operation which makes the whole process more ‘bearable’. The phil&teddy is theirs to adopt, name and take home.

This is the first time the bears have been introduced to the Hawke’s Bay.

“We’re very grateful to phil&teds for their support of the Surgical Research Trust. The bears not only cheer up the child undergoing the surgery but also whanau and staff involved." said Grant Kiddle, Chair of The Surgical Research Trust.

“Regardless of where children are having surgery, they are always in need of something to help them get through the emotional stress of an operation.”

Denise Primrose, General Manager at Royston Hospital, says they are extremely grateful towards the Surgical Research Trust and phil&teds for this initiative.

“Royston Hospital is delighted to have this opportunity to provide comforting teddies to young patients.”

The programme has been in place for several years with bears distributed in hospitals in the wider Wellington region, Christchurch and the Waikato.

The Surgical Research Trust was established in 1992 by Wellington renowned orthopaedic surgeon, Professor Geoffrey Horne, to fund local and national surgical research.

The main aim of the Surgical Research Trust is to give researchers the opportunity to further medical and surgical knowledge by funding their chosen research projects.

More than 90 research projects have been funded since it was established, including research into areas such as paediatrics, diabetes, orthopaedics, as well as heart, renal and brain disease.

19 September 2018

news release

New Zealand juvenile products company, phil&teds, will launch a new product platform in Germany tomorrow alongside the annual trade show, Kind + Jugend.

The international leading trade fair, for premium baby and toddler products, opens its doors in Cologne from 20 - 23 September, where around 1,200 exhibitors from more than 50 countries are set to exhibit.

phil&teds Chief Executive, Campbell Gower, says the Kind + Jugend environment provides the perfect launching pad for introducing new and innovative products, while also showcasing existing line ups.

“As inventors of the world’s first inline™ single to double buggy, our original sport buggy was pioneering. We’ve gone back to these roots and reinvented the inline space once again - this time with four buggies. Consumers can expect more modes than ever needed, more room between seats - folds in a flash, turns on a penny; the latest in buggy innovation combined with modern fabrics and all new accessories.

“In New Zealand, we’re a long way away from key markets. So, we’ve got to stand out; really capture consumer attention. One way we do this is with relevant innovation. We find that consumer need - a problem to be solved - and deliver on it in both an innovative and aesthetically pleasing way.

“We understand parents need innovative solutions to make their lives easier. All our products are innovative, and adapt in some way to meet a family’s growing needs. In doing so, we create new categories, not just products,” says Gower.

Last year, Kind + Jugend attracted over 25,500 visitors, from 113 countries. For the fifth consecutive year, the company will showcase its products off site, across from the exhibition’s main hall.

“It’s about engaging with customers, both current and potential. We make the trip annually from the edge of the world here in NZ to their world in the market. Our customers like that.”

phil&teds’ trade visitors will meet within a parenting day “living room”, where visitors can experience the brand’s products in a setting just like they would, with kids, at home.

The company’s Mountain Buggy brand will again highlight how its creative direction is led by its very own customers, who feature as the faces of the brand’s campaigns.

“The way we capture our customers is so unique; not just for us in the nursery industry, but beyond as well,” says Gower.

“Every product is shot by a real Mountain Buggy parent, really using the product; we don't use professional photographers. It’s about authenticity - real parents, doing real things, with our actual product - in different terrains, seasons and landscapes across the globe.”

phil&teds and Mountain Buggy products sell in over 40 markets and more than 1,000 stores worldwide.

Last year, the company secured orders in excess of NZD $1 million during the three day event. Gower hopes the trade show will build on that as well as open new doors for the company, in the ever changing retail environment.

“While our focus is on relationship management, we’ll be working hard to get orders on all products. That's our company foundation… have fun & make money!”

Consumers and retailers around the world aren’t the only ones to appreciate the company’s designs.

In August, the phil&teds and Mountain Buggy brands received four accolades in this year’s UK Junior Design Awards, celebrating children's products with uncompromising style, design and beauty.

The platinum award for Best Pushchair Design (Compact) went to phil&teds' go™, while phil&teds’ traveller™ bassinet accessory received bronze in the category for Best Travel Product for Parents. Mountain Buggy's nano duo™ was awarded gold for Best Pushchair Design, in addition to the unirider™ receiving bronze for Best Toy Design 3-5 years.

“You do feel a little bit proud. Not only is it certification for our team and their innovative designs and ideas, but also because the judges saw value in the designs we thought would resonate with consumers.”

1 March 2017

news release

Juvenile products company, phil&teds, will present its award-winning namesake and Mountain Buggy brands in both Paris and Madrid this week.

In a first for the company, the two consumer events will be hosted at each country’s New Zealand embassy between 1-3 March, providing a platform for introducing key accounts and influencers to new and innovative products, while also presenting existing line ups.

phil&teds Chief Executive, Campbell Gower, says hosting these events at our country’s embassies not only reinforces our Kiwi origin and brand stories, but also highlights our commitment to closeness.

“We’re a small company when compared to our overseas competitors, based on the other side of the world. While staying true to our Kiwi roots, we’re always inventive in our thinking. The unique location of these events shows just that.”

He says “with the support and efforts of New Zealand Trade and Enterprise, we’ve created a space within each embassy where attendees can sit down, relax and focus on us, as we do on them. It’s the Kiwi way.”

phil&teds and Mountain Buggy products sell in over 40 markets and more than 1000 stores worldwide.

Next month, the phil&teds brand adds to its iconic range with the introduction of the mod buggy - designed to capture a new market segment for urban consumers who appreciate bold design. Mountain Buggy has already launched several successful new products this year, including the company’s best selling all-terrain buggy in Europe, duet.

“Seven years ago, we revolutionised the market introducing the duet - a side-by-side buggy so compact it measured the same width as a single. Last week, after listening to customer feedback, we’ve re-launched that buggy and now deliver duet AND duet as a single.

“An oxymoron if ever there was one, I know, but the two separate product options are now suitable for families with one child, siblings or twins.”

Mr Gower says “we’re excited to showcase these buggies, alongside new and existing products to our European fans. We love hearing customer stories and gaining feedback, it gives us insight into what works and what doesn’t. It keeps us growing and further developing products that fit with parents and make life that little bit easier. Enabling, that is our purpose.”

The company is well placed to prosper further in European markets with the recent purchase of a central office space in Malaga, Spain.

11 June 2019

news release

phil&teds®, the Kiwi innovators behind the world’s first single-to-double buggy, today launch a renewed inline® buggy platform. 

The award-winning baby goods brand have masterly redesigned and reinvigorated four inline® buggies - dot™, sport™, dash™ and voyager™ - drawing inspiration from vintage trikes, where one kid playfully stood in the back. 

Chief cook & bottle washer, Campbell Gower, says phil&teds saw potential to bring this way of kids play to life, and create a real solution for parents.

“Parents need products that adapt with a family’s growing needs. That’s why we first invented the original inline® buggy. Fast forward to now, and this new inline® range offers that same award-winning adaptability, with refined functionality and a shiny new stylistically streamlined look.

“Our inline® buggies are fantastic single buggies - each offering all wheel suspension, an easy to use foot brake, intuitive stand fold, generous sized seats and then some - and when used with the double kit™ seat accessory, you also get a very cool parent facing seat for more face-to-face time with your kid.

“Better still, if your family grows, you can use that same double kit™ to turn your single into a double by simply clicking it to the back of the buggy. Our inline® range is simplicity at its best - functional attributes, aesthetically pleasing features with price points that please.” 

Gower says the inline® buggies all come in a classic black colourway, with their fabrics each catering to a distinct parenting lifestyle. 

“Much like the classic Little Black Dress that comes in many variances, the message remains, it’s how you wear it… or in this case push it, that counts! 

“We all know that the parenting day looks a lil different for every family, so our adapt range gives parents the freedom to customise their ride with accessories compatible across the entire range.

“Whether you show your true colours with a free cushy ride™ liner, adapt from one to two with the handy dandy double kit™, or chill and store the goods with the world’s first igloo™ inline® storage, a phil&teds™ inline® is the only buggy parents will ever need, for one or two kids.”

Motivated by how IKEA market themselves as an influencer in easy lifestyle - a one stop shop approach - Gower says phil&teds looks to become the ‘IKEA” of the nursery world. 

“We offer more for less, without compromise, and always with parents in mind. Quality without breaking the bank balance, simplicity without compromising on functionality, and freedom without the complexity.

“You might say we’re actually giving parents compelling reasons to want to multiply!”

As the original inventors of the world’s first inline® buggy - and over 50 patents thereafter - phil&teds™ is the only nursery brand in the world that caters for six categories of the parenting day - push, feed, sleep, carry, drive and adapt. 

“We’re not like other nursery companies… probably because we can’t sit still. As the original creators of inline®, for over two decades now, we’ve helped tens of thousands of parents around the world adapt&survive™ their parenting day as their families grew from one to two.”

Gower says when it comes to inline®, no other brand comes close.Visit philandteds.com to learn more about the new inline® range.

5 August 2019

news release

Award-winning New Zealand baby goods brand, phil&teds, has relaunched its popular go™, smart™ and mod™ buggies - offering families functionality in a compact form that truly packs a punch.

chief cook & bottle washer, Campbell Gower, says compact singles are the perfect solution for parents wanting the freedom to get out and about with their kid, and navigate around easily.

“go™, smart™ and mod™ are all fantastic single buggies; compact in size and featuring everything parents need for a busy parenting day.”

With puncture-proof aerotech rear tyres, all wheel suspension and a freestanding foot fold for easy storage when space is at a premium, smart™ now comes in a classic new black colorway, with a FREE seat liner to boot.

“Parents get the choice of eight different colours - each reversible to black. Styled with modern melange fabric, the cushy ride™ liner provides a plush, comfortable seat for lil ones.

“smart™ is actually one of the few 4-wheeler buggies in the world to come with a fabric sling seat. Parents not only get the convenience of an instant lie flat bed for their newborn - with a new changeable liner - but also perfect weight distribution ideal for pushing and kerb popping up and around town.”

Additionally, compact single buggy, go™, also now comes with the FREE reversible buggy liner. Gower says go™ continues to redefine what an umbrella stroller should be.

“We were so tired of seeing ultra flimsy umbrella strollers being used all around the world, looking extremely rickety with children who were still quite young, yet looked over grown in the seat.

“They folded awkwardly and often looked vertically challenged, at phil&teds we thought, how can we make a difference here?”

Gower says the thinking was to develop a low cost buggy that delivers the basics that an ‘umbrella’ offers, “but actually works and never breaks down.”

In 2018, phil&teds launched go™ - the phil&teds 'umbrella' offering superior functionality and fold.

Extremely lightweight at 5kg with a compact stand fold, Gower says go™ is one of the lightest, most convenient, full seat buggies out there.

Rounding out the trifecta of relaunched compact singles is mod™, a unique 4-wheeled modular buggy, with an aesthetic showcasing the classic modernist art movement.

This compact showstopper, available in four unique print colourways, features an award-winning modular seat design that enables parents to transform the independent seat unit to a cozy lie-flat space for newborns on and off the buggy in seconds.

“With mod™, we created one of the first modulars in the world to deliver a seat that could clam-shell fold with the buggy to stow away. Parents can fold mod™ with the seat on, and facing either direction.”

Gower says “we all know that the parenting day looks a lil different for every family. Our range of compact singles give parents the freedom to choose a buggy that best fits them and their family.

“Parents need affordable, innovative solutions to make their lives easier; products specifically designed to enhance their parenting day, whatever that may look like.

“Our buggies do just that; products that let parents live a dynamic lifestyle with kids in tow.”

Visit philandteds.com to learn more about go™, smart™ and mod™.

26 August 2019

news release

phil&teds has been inducted into the Wellington Region Business Hall of Fame, hosted by the Hutt Valley Chamber of Commerce.

The annual event honours longevity and sustained business performance, for a period of at least 20 years.

Hutt Valley Chamber of Commerce, chief executive, Helen Down, says “this year’s eight inductees are excellent examples of businesses that not only contribute to the regional economy, but also to the overall wellbeing of their respective local communities.

“The aim of the Wellington Region Business Hall of Fame is to recognise and celebrate significant contributions by businesses to the economic and social fabric of our region.”

To be inducted into the Wellington Region Business Hall of Fame, companies are nominated by the business community and are independently researched and judged.

This year’s inductees were selected from a total of 16 nominated businesses. Judges look for evidence companies have not only developed a long-term sustainable business but also have been successful in adapting to change in their industries and markets.

The eight inductees, including phil&teds, Wedgelock Equipment Limited, Hills Hats, Hansells Masterton, Sharpes Stockfeeds, L G Anderson, Flight Plastics and Coastlands Shoppingtown, were officially honoured at a gala event on Friday, 23 August 2019.

2 September 2019

news release

Through a global charitable initiative, Buggies for Good, award-winning Kiwi nursery brands, phil&teds and Mountain Buggy, have rehomed over 500 juvenile products, to families and organisations in need. Launched in 2009, the company is celebrating 10 years of helping others.

Company chief executive, Campbell Gower, says “charity work is an important part of what we do, and have done for the past 20 years. Our Buggies for Good programme is all about giving back - helping deserving families, communities and organisations to keep on, keepin' on.”

Along with the company’s sample product and seconds stock, the organisation also collects pre-loved phil&teds and Mountain Buggies from giving parents around the world. All are given a warrant of fitness to ensure they’re in good working order, before being donated back into the community.

“Since the programme’s launch, families and organisations - including Australian children’s hospice - Bear Cottage, an orphanage in South Africa, and New Zealand's Ronald McDonald House - are now able to support their cause more easily.

“From getting disabled kids in Laos to school to helping deal with post-quake Christchurch, we’ve been amazed to see the reach and benefit of our work. It truly makes a difference to the lives of people in the world,” he says. “We’re genuinely proud of this.”

In 2018, the life of a sick boy and his mother were drastically improved thanks to a Buggies for Good donation.

“We heard about Wisdom, a seven year old boy living in Malawi who suffers from encephalitis. His mother would carry him long distances, across rough terrain, to school and back each day. We immediately wanted to help.”

Within a week, a donated Mountain Buggy terrain had arrived at one of the company’s UK retailers, ready to be delivered by a group of volunteers visiting Malawi as part of a summer programme.

“The durability and robust nature of our designs means families can often use a buggy as a mode of transport for an older child as opposed to your traditional wheelchair.

“In this case, the donated buggy will not only benefit the mother’s wellbeing, but also Wisdom’s development as he gains ‘easier’ access to schooling,” Gower says.

“Buggies for Good aims to make it ‘easier’ for kids to get a better start. That can take many forms, with access to education being one of them. Previously, we’ve donated buggies to impoverished rural Thai kids who, because they can’t walk to school, can’t get an education.

“As a company that values learning, we want to help children like Wisdom. Access to education can seem so easy to us, but not for so many others. Stories like Wisdom’s are so heartwarming, yet at the same time, incredibly heartbreaking.”

The idea of Buggies for Good was based on an airline initiative, where air crew asked passengers to donate change to support good causes.
 
“It was on a flight when I suddenly thought we should be doing this. There’s plenty of love and life left in our products, even after three or more kids. So, we created Buggies for Good - a programme that offers real help for parents and caregivers, and is authentic to us,” Gower says.

“It just grew from there! Consumers began contacting us soon after, asking if they could donate their old phil&teds or Mountain Buggy to the cause. Together, it became our way of giving back to the community.”

The international buggy company wants to do more.

Gower says “if you’ve got one of our buggies that you want to give the push, or know of an organisation or family that we can help, email [email protected] .”

For more information, visit philandteds.com/nz/About/phil-thropic .

19 September 2019

news release

Award-winning baby goods brands, phil&teds and Mountain Buggy, head to Germany this week to showcase their products alongside the world’s leading baby trade fair, Kind + Jugend.

The international exhibition for premium baby and toddler products, opens its doors in Cologne from 19 - 22 September, where more than 1,200 exhibitors from around 50 countries are set to exhibit.

Company chief executive, Campbell Gower, says the Kind + Jugend environment provides the perfect launching pad for introducing new and innovative products, while also showcasing existing line ups.

“The one theme that truly unifies both our brands this year is innovation; Kiwi ingenuity at its best!

“This tradeshow, we’re delivering a number of ingenious products that allow parents to adapt&survive their parenting day, and live extraordinary lives without limit.”

Last year, Kind + Jugend attracted close to 25,000 trade visitors from 125 countries. For the fifth consecutive year, the Kiwi company will showcase its products off site, across from the exhibition’s main hall.

phil&teds’ trade visitors will again meet within an in-situ parenting day “living room”, where visitors can experience the brand’s products in a setting just like they would, with kids, at home.

Gower says “it’s here, visitors will see how phil&teds has reinvented the inline buggy space, once again, only this time with four buggies, as well as view our recently launched compact single buggies, and meet the brand spankin’ new poppy highchair family.”

The company’s Mountain Buggy brand will celebrate over 25 years of designing innovative and award-winning products.

While the design and technology of the brand’s award-winning platform has evolved throughout the past quarter-century, Gower says Mountain Buggy’s adventurous spirit, values of innovation and customer connection, and power of being the underdog remain the same today.

“With Mountain Buggy, engineered for the mountains, designed for the city is not just a strap line. It’s a belief, and something that resonates deeply within us. So much so that the originality and ingenuity behind the first urban jungle buggy lives on with this spirit.

“Our dedication to authenticity, and our absolute ambition to drive forward our all terrain brand has taken us from one edge of the globe to the other, creating terrific experiences for over one million parents along the way. Now that’s worth celebrating at the world’s leading baby trade fair!”

phil&teds and Mountain Buggy products sell in over 40 markets and more than 1,000 stores worldwide.

In previous years, the company has secured orders in excess of NZD $1 million during the three day event. Gower hopes the trade show will build on that as well as open new doors for the company, in the ever changing retail environment.