Sick children undergoing surgery in Waikato Hospital were comforted last week with the arrival of hundreds of teddy bears to the pediatric wards.
The phil&teddy bear programme is a joint venture between phil&teds and the Surgical Research Trust, whereby children facing surgery are given a teddy bear to provide comfort&cuddles at what can be a stressful time.
As well as being a little buddy, phil&teddy can be used by doctors as a prop when explaining a surgical procedure. Each bear comes with an adoption certificate so that children can name their bear before taking it home and getting better together.
These furry friends not only cheer up the child undergoing surgery but also have a positive flow on effect for families and staff facing the surgical procedures ahead.
We’re genuinely proud to be part of this initiative. As a company, we like to align ourselves with organisations that share similar gusto. The Surgical Research Trust has this in spades!
We love the dual benefit of providing a hospital friend for the child undergoing surgery and financial support to the Trust for education and research.
As the trust’s main sponsor, we’re committed to funding projects that help the New Zealand community and medical world to boot – whether that’s through the phil&teddy programme, summer medical student projects or bladder obstruction experiments!
The launch of this new batch of bears at Waikato Hospital was especially meaningful for our chief cook & bottle washer, Campbell Gower, whose father and grandfather were both prominent doctors in the Waikato region. Dr George Gower was superintendent at Waikato Hospital!
Children undergoing surgery at Christchurch Hospital will be the next to receive their bears. From comfort&cuddles to smiles on dials, their recovery will be made that little bit more bearable.
:: A massive bear hug goes out to Waikato Diocesan School who loaned us their beautiful school mascot, Cherry Bear, to wear whilst visiting the wards.
IMAGE CREDIT: MARK TAYLOR/FAIRFAX NZ